Finally...it looks like Google has somebody to compete in the online advertising platform. Facebook (FB) alike all activities of the social media world is taking over as a video giant too. That’s some bad news for the former as most of its revenues currently flow in from the ad-sense part. The fresh numbers in the online ad world is out and the numbers just don’t seem to stop rising high for Facebook.
According to the latest research findings from the online advertising segment of videos; Facebook today gets around 4 billion views on a daily basis, this is calculated to be higher by 4 times than what it was in the bygone year.
Great News for Online Publishers too:
It is happening at last, a sort of monopolized holding of the online advertising business is slipping out from Google as Facebook is turning things stronger for itself. Online publishing companies like Buzzfeed, Mic and others have experienced the change within a short span of things. During the initial stage in April 2015; Buzzfeed had around 500 million video views coming from Facebook alone. Similarly, Mic with its collection of 8 videos saw a massive viewership of around 33 million within a period of 2 months.
Looks like FB is turning a natural choice for advertisers:
According to the research studies, FB is turning as a better, more effective medium for online advertisers. It is found to be running for the #1 spot in the video campaigning activity and is more likely to overtake YOUTUBE in the coming years.
87% of the media executives asked in the US said that they were soon planning to campaign through a video on Facebook by the end of this year. This percentage is 24 times higher than what it was in the last year.
Dispirit the numbers it shouldn’t be forgotten that Google still holds the mantle in the online advertising business. This is because it has a strong well-established revenue base with the all important copyright policy which is stronger than all the online media platforms.
Although the fact that marketers from around the globe looking to publish their business through video advertising cannot be sidelined and the growing trends indicate revenue hike for Facebook as a video advertising medium which is happening slowly but steady for sure.
According to the latest research findings from the online advertising segment of videos; Facebook today gets around 4 billion views on a daily basis, this is calculated to be higher by 4 times than what it was in the bygone year.
Great News for Online Publishers too:
It is happening at last, a sort of monopolized holding of the online advertising business is slipping out from Google as Facebook is turning things stronger for itself. Online publishing companies like Buzzfeed, Mic and others have experienced the change within a short span of things. During the initial stage in April 2015; Buzzfeed had around 500 million video views coming from Facebook alone. Similarly, Mic with its collection of 8 videos saw a massive viewership of around 33 million within a period of 2 months.
Looks like FB is turning a natural choice for advertisers:
According to the research studies, FB is turning as a better, more effective medium for online advertisers. It is found to be running for the #1 spot in the video campaigning activity and is more likely to overtake YOUTUBE in the coming years.
87% of the media executives asked in the US said that they were soon planning to campaign through a video on Facebook by the end of this year. This percentage is 24 times higher than what it was in the last year.
Dispirit the numbers it shouldn’t be forgotten that Google still holds the mantle in the online advertising business. This is because it has a strong well-established revenue base with the all important copyright policy which is stronger than all the online media platforms.
Although the fact that marketers from around the globe looking to publish their business through video advertising cannot be sidelined and the growing trends indicate revenue hike for Facebook as a video advertising medium which is happening slowly but steady for sure.