Over the last week a renowned research company came out with some figures of effectiveness of the social platforms in case for brands. These figures completely destroyed the belief of the readers. There are hundreds and millions of business persons who praise and worship the social media near to gods just to elevate their businesses and keep them going.
However, all the loyalty is set to run down to the drains as nothing much is found to be received in return. The outcomes of the usage of the so called “booming” social platforms are utterly disappointing and it looks like most of us using them have completely misread the trends. The social network and the platforms have a booming period, there is no doubting about it but are the businesses benefiting from them? This has mushroomed to be a million dollar question on the faces of the investors.
At times when companies of all nature are spending a good sizeable sum on their online presence and promotion activities, one seriously expects some insightful returns. This is sadly not true with most companies. The amount spent on the social media is hiking up with each passing day and the results in contrary are diminishing fast.
Awake up….the social world is trolling you:
You would be kicking yourself when you come to know that your post or a tweet on Facebook and Twitter have a reach of less than 2%. It is even hurting to know that the arrangement ratio dips further. There is a negligible 0.7% users of these platforms who actually take the efforts to dig into the info related to the posts. Social experts address this to be a massive problem faced by major brands and multinational companies and they even add that they have only themselves to blame for this blunderbuss.
How are the brands wrong at their promotion?
Over the last decade it is reported to be a herd mentality of all major brands to follow the untested practice of over-promoting their products and services which isn’t helping much. Instead, many brands are working their own ways to promote themselves in a dedicated manner, Sony’s GreatnessAwaits, Virgin blogs along with other brands those have the latest information of every itch on what is happening in their business.
Hence, specific pages for company and business promotion are the new buzzing method to let the world know of your work.
Go back to the mails:
Back in the 90’s and even the first decade of 2000’s e-mailing was the best mode of promoting brands. Off late, the social world had overtaken e-mailing as it provided a lighting reach initially. But in the current phase the reach has come down to minimum (less than 2% of the most). In comparison, e-mail marketing is still going strong as a mail gets delivered for more than 90 times out of 100.
Going to the roots always helps in bringing some positives, nothing is different for online promotion activities of brands and else. Go to e-mailing; wasting too much time on social platforms is not cool.
However, all the loyalty is set to run down to the drains as nothing much is found to be received in return. The outcomes of the usage of the so called “booming” social platforms are utterly disappointing and it looks like most of us using them have completely misread the trends. The social network and the platforms have a booming period, there is no doubting about it but are the businesses benefiting from them? This has mushroomed to be a million dollar question on the faces of the investors.
At times when companies of all nature are spending a good sizeable sum on their online presence and promotion activities, one seriously expects some insightful returns. This is sadly not true with most companies. The amount spent on the social media is hiking up with each passing day and the results in contrary are diminishing fast.
Awake up….the social world is trolling you:
You would be kicking yourself when you come to know that your post or a tweet on Facebook and Twitter have a reach of less than 2%. It is even hurting to know that the arrangement ratio dips further. There is a negligible 0.7% users of these platforms who actually take the efforts to dig into the info related to the posts. Social experts address this to be a massive problem faced by major brands and multinational companies and they even add that they have only themselves to blame for this blunderbuss.
How are the brands wrong at their promotion?
Over the last decade it is reported to be a herd mentality of all major brands to follow the untested practice of over-promoting their products and services which isn’t helping much. Instead, many brands are working their own ways to promote themselves in a dedicated manner, Sony’s GreatnessAwaits, Virgin blogs along with other brands those have the latest information of every itch on what is happening in their business.
Hence, specific pages for company and business promotion are the new buzzing method to let the world know of your work.
Go back to the mails:
Back in the 90’s and even the first decade of 2000’s e-mailing was the best mode of promoting brands. Off late, the social world had overtaken e-mailing as it provided a lighting reach initially. But in the current phase the reach has come down to minimum (less than 2% of the most). In comparison, e-mail marketing is still going strong as a mail gets delivered for more than 90 times out of 100.
Going to the roots always helps in bringing some positives, nothing is different for online promotion activities of brands and else. Go to e-mailing; wasting too much time on social platforms is not cool.